Mar 5, 2024
From the heart of Lee’s Summit, Missouri, a fresh breeze of innovation sweeps through the automotive landscape as Dave Cross Buick GMC stands at the forefront of Buick’s evolution. Inspired by a new design language and a commitment to excellence, Buick embarks on a journey into the future with the unveiling of its latest tagline and brand campaign: Exceptional by design.
A Visionary Approach
It all began with a fresh interpretation of Buick’s iconic tri-shield badge and a design language inspired by the Wildcat EV1 concept. Today, this vision extends to every aspect of Buick’s product portfolio, promising a blend of innovation and sophistication that sets new standards in the industry.
Exceptional by Design
“Exceptional by design” embodies Buick’s unwavering attention to detail, reflecting the brand’s sculptural form and aesthetic philosophy. At Dave Cross Buick GMC, this ethos is more than a tagline; it’s a commitment to delivering unparalleled customer experiences through meticulous craftsmanship and innovative technology.
Driving Forward
Buick’s evolution is not merely cosmetic. With a stunning new vehicle portfolio and a record-breaking growth in 2023, Buick is redefining luxury driving experiences while attracting a new generation of enthusiasts. As Molly Peck, Chief Marketing Officer, Global Buick and GMC, puts it, “Beautiful design and quiet luxury set Buick apart from the competition.”
Dave Cross Buick GMC proudly upholds Buick’s legacy of excellence. With Buick consistently ranking high in customer satisfaction and vehicle quality, customers can trust in the dealership’s commitment to providing exceptional service and driving experiences that stand the test of time.
Looking Ahead
The journey into the future continues with the introduction of the 2024 Buick Envision and 2025 Buick Enclave, both embracing Buick’s new design language. As Dave Cross Buick GMC welcomes these latest additions, the dealership remains dedicated to offering a personalized experience that goes beyond the showroom floor.
As Buick drives into the future with “Exceptional by design,” Dave Cross Buick GMC stands as a beacon of innovation and excellence in Lee’s Summit, Missouri. With a refreshed vehicle portfolio, a commitment to customer satisfaction, and a dedication to pushing boundaries, Buick and Dave Cross Buick GMC invite you to experience the next era of luxury driving. Visit us today and embark on a journey where every mile is exceptional. For more information about Buick vehicles, visit buick.com or stop by Dave Cross Buick GMC.
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